Fashion Product Development
In this module, I conducted an in-depth analysis of the utilitarian brand ACRONYM, examining its strengths and weaknesses while also researching its competitors. Additionally, we identified gaps in their product range where more variety could be introduced, ensuring alignment with the brand’s distinct identity. Finally, we would create a collection under the brand. This is my project, CYBER_SOUL.
Concept introduction
CYBER_SOUL
This is CYBER_SOUL, a project borne by my fascination with neo-futurism and cyber aesthetics. I did my best to incorporate ACRYONYM's design direction as well, creating a collection that brings out a lighter side of ACRYONYM. I worked with materials like zippers, metallic fabric and some wiring to achieve the heavy hardware that is signature to the brand.
Research
Some of the research I conducted include brand and competitor analysis of ACRONYM, brand positioning and trend analyses.
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Final collection
This is my final rendered collection, comprised of 13 pieces.
Final product prototypes
Cost sheet and tech pack
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